With two decades of marketing experience, I help nonprofits build lasting connections, improve visibility, and turn attention into real support.
My work is grounded in a simple conviction: effective marketing starts with understanding your audience’s needs—not promoting your brand.
I build messaging and digital experiences around that principle—clear language, purposeful design, and strategy focused on real human problems. I’m shaped by the StoryBrand framework, which keeps the customer at the center of every decision, along with disciplined writing principles that remove fluff and make every word count.
I pair that strategy with strong execution. I work daily in WordPress and Elementor, am Google-certified in Analytics, and use tools like Google Tag Manager, Google Ads, Google Search Console, Semrush, and Page Optimizer Pro to guide decisions with data—not guesswork.
I live and work in Kansas City and partner with organizations that want marketing that is thoughtful, honest, and effective—not trendy, noisy, or self-absorbed. If your goal is to connect with people clearly and serve them well, we’ll work well together.