I help organizations clarify their message so the right people understand it, trust it, and act on it.
For more than a decade, I’ve worked in digital marketing as a marketing manager, SEO manager, and agency partner—helping nonprofits and small businesses turn confusion into clarity and attention into action. My work is grounded in a simple conviction: effective marketing starts with deeply understanding your customer’s needs, not showing off your brand.
I build messaging and digital experiences around that principle—clear language, purposeful design, and strategy that serves real human problems. I’m shaped heavily by the StoryBrand framework, which keeps the customer at the center of every decision, and by disciplined writing principles that strip away fluff and force every word to earn its place.
Practically speaking, I bring strong execution to match the strategy. I work daily in WordPress and Elementor, am Google-certified in Analytics, and regularly use Google Tag Manager, Google Ads, Google Search Console, Semrush, and Page Optimizer Pro to guide decisions with data—not guesses.
I live and work in Kansas City and partner with organizations that want marketing that’s thoughtful, honest, and effective—not trendy, noisy, or self-absorbed. If your goal is to connect with people clearly and serve them well, we’ll get along just fine.